Facebook is a hub of information and interaction. In fact, in 2020, Facebook had over 230 million users worldwide.
You can do a lot with Facebook: create engaging posts with high-quality photos or video, answer questions from prospective clients, and interact with your customers in the comments. When searching for an all-in-one platform for marketing yourself, Facebook is a great place to start.
If you’re considering using Facebook to market your promotional products business, check out these tips from industry leader Kaeser & Blair. You’ll be on the road to success in no time!
Create a high-quality page that represents you and your brand.
Your profile picture, name, colors, and tone of voice all represent you and your brand. What do you want potential customers to think when they first see your page?
The first thing we recommend is to make sure that all of your relevant information is filled out when creating your profile. Specifically, make sure that the way in which people can contact you is displayed clearly.
What do we mean by high-quality? Your posts should all be grammatically correct and include engaging text and clear images. 3 high-quality, engaging posts are better than 7 boring posts that all say the same thing.
No one wants to follow a page that only posts a few times a year. When potential clients come across your page and see that you haven’t posted in several months, they may think that you aren’t in business anymore and try to find someone else who is more active.
This does not mean you should post multiple times a day. A few posts a week is usually enough to keep people engaged without overloading their Facebook feed with posts promoting your business.
Keep your posts relevant to your business.
Your business Facebook page should not have photos of your kids, pet, or other personal posts on it. While there’s nothing wrong with wanting to share some cute or funny pictures, save those for your personal page. It all comes back to creating a page that reflects the type of business you want to run and, and further establish yourself as an expert in your field.
Include a call to action.
What do you want people to do once they see your page and decide they want to learn more about what you can offer? Maybe you want them to give you a call so you can set up an appointment or visit your official Kaeser & Blair website to see the products you can provide. Whatever your preferred method of contact is, make sure you encourage your visitors to take the next step towards establishing a business partnership with you.
Keep in mind that not every post has to be “salesy.” A call to action could be asking someone to comment or share your post. If you constantly ask your audience to buy your products, they will get tired of hearing that and stop interacting with your posts.
Engage with your audience.
Facebook is a great place to interact with your audience and foster professional relationships. When people comment on your posts, make sure you reply to them. This shows your customers that you’re friendly, approachable, and genuinely invested in their promotional products marketing. Facebook even prioritizes businesses that posts engaging content, so if you’re continuing the conversation in the comments section of your posts, Facebook will be more likely to show your post in other people’s feeds.
Social media is a great way to market yourself and stay engaged with your customers. For more social media tips, be sure to check Kaeser & Blair’s blog!