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4 Key Ways Promotional Items Elevate Business

    Exploring the Impact of Promotional Products Backed by Industry Statistics

    This post is based on a topic covered in one of our Friday Flashback newsletters. Friday Flashback is a weekly newsletter from Kaeser & Blair Director of Sales Liza Sachs. Each edition contains valuable insights and updates for the promotional products industry.

    In modern business, staying ahead necessitates strategic and innovative approaches. Among the many tools in a company’s arsenal, promotional items stand out as assets that go beyond mere giveaways. Despite being occasionally underestimated, these items have the power to enhance various facets of business. In this blog, we uncover four impactful ways promotional products contribute to business growth, supported by insightful industry statistics.

    Stay in the Know – Promotional Products in Every Home

    Did you know that 8 out of 10 Americans have 1 to 10 promotional products at home? It’s time to tap into this market and bring the promotional power straight to your customers.

    Longevity Sells – Keeping Your Brand Alive in Customer Homes

    Curious about the staying power of promotional products? 6 out of 10 consumers hold onto them for up to 2 years! As a dealer, that’s the kind of lasting impact you want your brand to have.

    Closing Deals with Promo Magic – The Business Boost You Need

    Looking for the secret sauce to seal the deal? A whopping 85% of people are more likely to do business with a company that hands out promotional items. It’s time to leverage the power of branded merchandise for your clients.

    Unforgettable Brands – The Art of Brand Recall for Dealers

    Forget out of sight, out of mind! 89% of consumers can recall the advertiser even after two years of receiving a promotional product. That’s the kind of brand recall every business owner dreams of.

    Take your Promotional Product Business to The Next Level

    As a dealer, dive deep into the world of promotional products, unlock their potential, and watch your business soar to new heights. Get ready to take your promotional product business to the next level with the brand advertising magic that keeps businesses alive and customers coming back for more.

    Liza Sachs

    Liza Sachs is the Chief Revenue Officer at Kaeser & Blair. In her role she oversees all sales, marketing, publishing, and supplier relations for the 130-year-old Company. Liza, a 28-year industry veteran, has an extensive background in the promotional products industry. Prior to this role she has led several top 40 sales organizations with suppliers and distributors in the promotional products industry and has been a member of the ASI Counselor Power 50 list.Liza loves to help the sales organization with new ideas and examples to expand their portfolio and doesn’t feel her day is complete unless she has made a helped someone’s day be a bit brighter, so she strives to find value in all around her.