Frequently Asked Questions
If you’re new to the promotional products industry, you may have a lot of questions about the basics. Kaeser & Blair has been in the business for over 120 years, so you could say we know a thing or two! We’re passionate about educating current and future Business Owners about industry-specific terms, top sales tips, and other important information. Here are answers to several questions you may have about selling promotional products with Kaeser & Blair. For even more insight, be sure to check out our blog!
- What is Kaeser & Blair?
- What are promotional products?
- How do businesses use promotional products?
- How does the Kaeser & Blair Business Owner Program work?
- What is the difference between a supplier and a distributor?
- What is the most popular type of promotional product?
- How do I sell promotional products to companies? I have zero experience!
- I work full-time but would like to earn extra income. Can I do this job part-time?
- Is selling promotional products a good job for stay at home moms (or dads)?
- Could being a Business Owner with Kaeser & Blair be my full-time career?
- I'm in! How do I get started with the Kaeser & Blair Business Owner Program?
What is Kaeser & Blair?
Kaeser & Blair is a family-owned and operated promotional products business. We have been in continuous operation since 1894! The company began life as the Cincinnati Printing and Paper Products Co. Before long, it was revolutionizing the industry selling advertising, branding, and promotional products, marketed through independent sales professionals.
Today, Kaeser & Blair helps their Business Owners own and operate their independent business of selling and placing orders for promotional products for clients.
What are promotional products?
Promotional products are items with a company’s logo or message, meant to advertise their brand or services are considered promotional products. They are sometimes referred to as advertising specialties. Most commonly, these include writing utensils (like pens), mugs, t-shirts, notebooks, and other useful items. However, they can also include awards, business gifts, and other high-quality items. Most people keep and use their promotional products, so they are an incredibly effective form of advertising.
How do businesses use promotional products?
How promotional products help businesses depends entirely on the product and the business. Some businesses use them as a stand-alone marketing effort. For example, a dentist may have a cup of branded pens on their front desk for patients to take and use to fill out forms.
Other businesses may use their promotional products in an integrated marketing effort, such as giving away a product with an informational pamphlet about their services. They could also use them in employee incentive programs, fundraising, public awareness campaigns, trade shows, and more. The uses for promotional products are virtually limitless!
How does the Kaeser & Blair Business Owner Program work?
When you become an authorized Business Owner with Kaeser & Blair, you own and operate your independent business, selling and placing orders for promotional products for your clients. You are the distributor. You decide when to work, what work you do, and who you work with. There are no binding contracts, no sales minimums or quotas to meet, no inventory to keep, and we will never ask you for your client list.
Being a Business Owner with us means you are never alone. We are there every step of the way to help you succeed with the tools you need to grow your business.
What is the difference between a supplier and a distributor?
A supplier is a company that manufactures promotional products. They may also be referred to as manufacturers or vendors, but the industry-specific term is “supplier.”
A distributor is a person who has direct contact with the company in need of promotional products. They help businesses develop ideas for the use of promo products in their marketing. The distributor is the one that places the order for the products. This is what Kaeser & Blair Business Owners do.
What is the most popular type of promotional product?
The most popular type of promotional product is wearables (such as shirts and masks). Writing instruments come in at a close second.
The purpose of promotional products is to be useful so the person receiving it will hold onto them for longer. This is why it makes sense that the most common promo items would be something someone can use on a daily basis. In fact, if you look around right now, we bet you can find a promotional product in your home or office!
How do I sell promotional products to companies? I have zero experience!
That’s OK! We’re here to help you every step of the way. First, determine who your customers are. Almost every business and organization is a prospect for your products. Also, take some time to get to know your products. You can order a Free Trial Launch Package, which includes an array of product samples and our Best Buys catalog. Finally, watch videos and access resources through Kaeser University. Kaeser University is a complimentary online education and resource center that is available to you 24/7.
I work full-time but would like to earn extra income. Can I do this job part-time?
Absolutely! Selling promotional products makes a great part-time job if you don’t have time for a full-time career—and you can do it right from home! Perfect for stay-at-home moms, students, or retirees, promo sales can be done on your own schedule from anywhere in the world. Learn more about your potential part-time profits here.
Is selling promotional products a good job for stay at home moms (or dads)?
Yes! our Business Owner Program gives you the ability to earn a generous profit while still being able to devote time and energy to your family first. Learn more about five reasons why stay-at-home parents are working from home and becoming their own bosses with Kaeser & Blair!
Could being a Business Owner with Kaeser & Blair be my full-time career?
It sure can! The promotional products industry is growing consistently and with that growth, more and more people are creating their own promo products businesses. If you’re looking for a new career, selling promotional items could be the answer for you. Learn more about your potential full-time profits here.
I'm in! How do I get started with the Kaeser & Blair Business Owner Program?
If you’d like to see some promotional product samples sign up for a Free Trial Launch Package. We want you to put this business opportunity to the test! In addition to the samples, you’ll also receive a copy of our Best Buys catalog—all free of charge!
Ready to dive in? Great! Order your risk-free Business Owner Package today! Congratulations on taking the first step towards becoming a successful Kaeser & Blair Business Owner!