The Promotional Products Industry

The Promotional Products business is an exciting form of advertising where a marketing message is delivered on a useful item. The messages are targeted to the right audience on a useful and lasting item. Promotional Products increase branding and corporate awareness initiatives, while reducing waste and increasing ROI.

Kaeser & Blair business owners know that virtually every business uses promotional or advertising specialty products. Plus, research shows that they consistently increase a company’s image or brand, have a higher recall rate, increase referrals, and offer greater reach.

Kaeser business owners create goodwill, motivate employees, encourage new customer accounts, stimulate sales, reinforce safety, and help to build brand awareness. Every business and organization is a potential user of promotional products and that is why this industry remains as one of the fastest growing today.

2018 Sales Estimate: $24.7 Billion

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What, Why, and Where products are purchased