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Kaeser & Blair > Blog > friday flashback > Summer’s Coming! Don’t Get Caught Off Guard (By the Dark or Slow Sales!)
Four flashlights in multiple colors

Summer’s Coming! Don’t Get Caught Off Guard (By the Dark or Slow Sales!)

    This post is based on a topic covered in one of our Friday Flashback newsletters. Friday Flashback is a weekly newsletter from Kaeser & Blair’s Chief Revenue Officer, Liza Sachs. Each edition contains valuable insights and updates for the promotional products industry.

    Hey there! May is coming to an end, and can you believe summer’s practically knocking on the door? While visions of beach days and barbecues might be dancing in your head, let’s take a quick moment to ensure your business isn’t left feeling like a lone tumbleweed rolling through a deserted town come summertime.

    Here at Kaeser & Blair, we know the importance of staying ahead of the curve. That’s why we’re all about helping you plant the seeds for success, even during potentially slower summer months. So, how can we do that? By combining proactive marketing with a timely safety push!

    1. You’ve Got This (Safety Month, That Is!)

    June is National Safety Month – a national reminder to prioritize safety practices in every aspect of life. This presents a fantastic opportunity to connect with clients who might have existing safety initiatives or programs in place.

    Think about it:

    • Show You Care: By acknowledging National Safety Month and offering relevant resources or products, you demonstrate that you understand their commitment to creating a safe environment, both for their employees and customers.
    • Spark Conversations: Reaching out can initiate valuable conversations about their current safety programs. This can help you identify areas where your products or services could provide additional value and strengthen client relationships.
    • Proactive Approach, Happy Clients: Taking the initiative shows your dedication to their success, fostering trust and loyalty in the long run.
    1. Shine a Light on Safety (and Your Brand!) with Compass Flashlight Special

    To celebrate National Safety Month in style, Compass is offering a special deal on a classic safety essential – the custom flashlight!

    Flashlights aren’t just for spooky basements anymore. They’re a must-have for any emergency kit, providing essential light during power outages, preventing accidents on the road or sidewalk, enhancing workplace safety, and offering peace of mind for those evening walks with your furry friend.

    Here’s why the offer is a win-win:

    • Free Setup on Your Logo: Save money on customization with one free logo setup charge per order on any flashlight in our catalog.
    • Special Discounts! Take advantage of discounted pricing on select flashlight models, maximizing your budget while promoting safety awareness.

    This offer won’t last forever! It ends on June 30th, 2024, so don’t miss out. Use code SAFE24 to redeem your free setup charge and discounted pricing.

    Want to learn more? Visit Compass website to discover the benefits of using custom flashlights as both a safety tool and a promotional item!

    So, let’s make this summer a season of success, together! By capitalizing on National Safety Month and offering a valuable promotional product, you can demonstrate your commitment to your clients’ safety and success, all while generating fruitful marketing opportunities. Don’t get caught off guard – take action today!

     

    Mitch Kaeser

    As the fourth generation of Kaeser & Blair, Mitch brings a wealth of industry expertise and a passion for building relationships. Known as the company's social butterfly, Mitch thrives on connecting with dealers, suppliers, and customers on a personal level. With his infectious enthusiasm and commitment to customer satisfaction, Mitch is a true asset to the promotional products industry. His ability to connect with people on a personal level and create a fun and engaging atmosphere sets him apart.