This post is based on a topic covered in one of our Friday Flashback newsletters. Friday Flashback is a weekly newsletter from Kaeser & Blair Director of Sales Liza Sachs. Each edition contains valuable insights and updates for the promotional products industry.
Hey there, Kaeser & Blair Dealers, movers and shakers, let’s talk about how to take our client’s brand to the next level!
Seth Godin, a total legend in marketing, once pointed out that a brand is more than a logo—it’s a whole vibe, an experience that speaks to your soul. It’s what makes you choose one brand over another, even if it costs a little extra.
Think of it like this: You know Nike? If they opened a hotel, we’d all have a pretty good idea of what to expect, right? That’s the power of a strong brand. But what if a big hotel chain came out with sneakers? We’d be scratching our heads. Why? Because they haven’t carved out a strong brand identity yet.
Here at Kaeser and Blair, we’re all about adding real value to business’s brand experience. To add the most value to our customers, we have to understand the importance of creating an experience that resonates with their unique brand. So, after a lot of thought and consideration, I came up with the most effective strategies successful Kaeser and Blair dealers use that raise the bar, and guarantee to help brands stands out:
Be Product Savvy: Be passionate about what you sell. Winners are always in the know – they study the game. Get familiar with the industry and be ready to recommend the hottest products. Having in-depth knowledge will help you be prepared to fill the clients need with just the right touch that will make their brand sizzle.
Be All Ears: A great dealer is there to hear about what’s going on inside a client’s brand- from wins, to challenges, and future goals. Their success is your success, so be make sure to be on the same wavelength as them.
Be Inquisitive: You better believe it! A successful dealer is going to ask a bunch of questions. They are going to get to know the brand. And with that knowledge you are prepared to create a proposal that perfectly matches the brand’s style and story. Not sure where to start? Try this list of questions designed to help better understand client needs.
Logo Lift: Let’s give their logo some love! We’re all about jazzing it up to make the brand shine, so whenever possible provide options that feature the brand and the moment, like a little festive cheer for the holidays, or game day excitement during sporting events.
Packaging That Pops: Ever thought about your product’s presentation? It’s one of the best parts of watching those unboxing videos. Take a moment to add a little consideration to how you deliver your goods, because presentation is everything.
At Kaeser and Blair our mission is to help brands become more than just a product. It’s about weaving an experience. It’s about creating a vibe that tells the story of a brand in a way that’s relatable and engaging.
In a world where customers want more than just a simple purchase, we’re here to help create an experience that resonates, an experience that sticks in the minds and hearts of our client’s audience.
Good dealers know it’s not just about what you sell, it’s about how you make people feel. It’s about creating an experience that leaves a mark; an experience that makes a brand more than just a product or service, but a vibe, a feeling, and an adventure.
So, how can you amp up your client’s brand to make it more than just a product or service? How can you help craft an experience that’s unforgettable and magnetic; something that speaks to the brand’s uniqueness? That’s the vibe we’re all about creating.