Let me share one of the secrets of the incredible strategy sessions that keep promotional products exciting and innovative.
Recently, I sat in on the Kaeser Employer Amplify webinar, and wow, the industry is anything BUT boring. Two suppliers – Quicky and Gemline – just blew my mind with their approach to creating killer branded merchandise.
The American-Made Magic of Quicky
Quicky, An Ohio-based company telling a story of American craftsmanship, shared some amazing secrets about their key tags, bag tags, and magnets. These aren’t just random items – they’re strategic marketing weapons.
Pro tip? Their custom shapes have a five-year repeat rate. That means your brand stays visible LONG after the initial giveaway. Genius, right?
Gemline: Where Sustainability Meets Style
Jeff from Gemline is basically the superhero of conscious branding and creating lasting experiences. Headwear, umbrellas, backpacks – all with a sustainability twist. Their Out of the Ocean brand? Bags made from 100% ocean plastic. Talk about turning environmental challenges into marketing opportunities!
Why This Matters for Your Business
Promotional products aren’t just “stuff” anymore. They’re:
- Strategic communication tools
- Brand ambassadors
- Walking billboards
- Sustainability statements
The companies killing it right now understand one thing: It’s not about the cheapest item. It’s about the story you’re telling.
The Kaeser & Blair Promise
We’re not just watching these trends – we’re ahead of them. Our network means you get access to suppliers who are reimagining what promotional products can do.
Want to transform your client’s branded merchandise from “meh” to “must-have”? Let’s chat.
P.S. Pro move: Ask us about those custom-shaped items with a five-year staying power. Your future self will thank you.
