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Kaeser & Blair > Blog > friday flashback > Let’s Ignite Your Brand with the Right Promotional Products with Kaeser & Blair!
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Let’s Ignite Your Brand with the Right Promotional Products with Kaeser & Blair!

    This post is based on a topic covered in one of our Friday Flashback newsletters. Friday Flashback is a weekly newsletter from Kaeser & Blair Director of Sales Liza Sachs. Each edition contains valuable insights and updates for the promotional products industry.

    We all know the feeling: you’ve spent hours crafting a brilliant marketing campaign, but when it comes to choosing the right promotional products, the creativity hits a wall. You worry about picking a generic item that gets tossed aside instead of sparking genuine brand connection.

    Sound familiar? We’ve been there, and we understand the frustration. That’s why we’re here to help!

    Let’s dive a little deeper into a crucial aspect of marketing campaigns: selecting the perfect promotional products.

    Why Does it Matter?

    Remember, branded merchandise isn’t just about slapping a logo on any old item. If you choose the wrong product, it can end up wasted and failing to achieve your client’s campaign objectives. Here’s why selecting the right products is crucial:

    • Quality Matters: A low-quality product reflects poorly on your client’s brand. Invest in items that represent your company’s values and leave a lasting positive impression.
    • Tell a Story: Opt for products that spark conversations and connect with your client’s audience on an emotional level. This creates a memorable brand experience.
    • Measure Your Impact: Track the campaign’s effectiveness. Did the chosen items generate the desired interest, awareness, and positive brand perception?

    Introducing the 2024 Inspiration Lookbook!

    We understand the importance of aligning product ideas with client goals and crafting a compelling brand narrative. To help you achieve this, we’ve curated the 2024 Inspiration Lookbook, overflowing with trend-setting and innovative products.

    What’s Inside?

    • Visually appealing and easy-to-navigate format: Flip through the lookbook seamlessly while working on marketing plans, discussing trends, and exploring new products.
    • Product insights: Each item features an image and a brief description to spark your creativity.
    • Emphasis on collaboration: This lookbook isn’t about specific suppliers or pricing. It’s designed to ignite conversations and inspire client collaboration.

    Accessing the Lookbook:

    • View the digital version: Click HERE

    We encourage you to utilize this valuable tool. Connect with us to discover how we can help you select the perfect promotional products to elevate your brand communication and achieve your marketing goals.

    Let’s work together to make 2024 a year of impactful brand storytelling!

    Liza Sachs

    Liza Sachs is the Chief Revenue Officer at Kaeser & Blair. In her role she oversees all sales, marketing, publishing, and supplier relations for the 130-year-old Company. Liza, a 28-year industry veteran, has an extensive background in the promotional products industry. Prior to this role she has led several top 40 sales organizations with suppliers and distributors in the promotional products industry and has been a member of the ASI Counselor Power 50 list.Liza loves to help the sales organization with new ideas and examples to expand their portfolio and doesn’t feel her day is complete unless she has made a helped someone’s day be a bit brighter, so she strives to find value in all around her.