This post is based on a topic covered in one of our Friday Flashback newsletters. Friday Flashback is a weekly newsletter from Kaeser & Blair’s Chief Revenue Officer, Liza Sachs. Each edition contains valuable insights and updates for the promotional products industry.
There’s one thing on every sports fan’s mind: tailgate season! Whether you’re cheering for your alma mater or backing your local pro team, tailgating is an essential part of the game day experience. As a promotional products professional, now is the perfect time to help your clients gear up for the season with some winning items from Hit Promotional Products.
Top Picks for Tailgate Success
1. BrüMate BackTap™ Cooler (#35055)
The ultimate party starter, this 3-gallon stainless steel backpack cooler is a game-changer. With 7+ day ice retention and a built-in tap, it’s perfect for keeping the drinks flowing all game long. At $299.99, it’s a premium item that die-hard fans will love.
2. Portable BBQ Grill and Cooler (#7040)
This all-in-one tailgate buddy combines a grill and cooler in one convenient package. At just $29.99, it’s an affordable way to cook up some pre-game snacks while keeping drinks cold.
3. Legends Aviation Tee Split Hem 2.0 (#LAT2)
Comfort is key for long days of tailgating and cheering. This tri-blend tee with 4-way stretch is perfect for showing team spirit in style. Starting at $40.00, it’s a versatile addition to any fan’s wardrobe.
4. Microfiber Rally Towel (#6088)
No game day is complete without a rally towel. This 15″ x 18″ microfiber version is absorbent and easy to customize. At just $1.99 each, it’s a budget-friendly way to get fans fired up.
5. Filmore Fleece Blanket (#8012)
As the weather cools down, a cozy blanket becomes essential. This large 60″ x 50″ fleece blanket is perfect for chilly game days. Starting at $8.59, it’s a practical item fans will use season after season.
6. Flexfit® Wooly Combed Cap (#15032)
A classic cap is a tailgate staple. This structured, stretch-fitted cap offers both style and comfort. At $16.59, it’s an affordable way to top off any game day outfit.
7. Large Football Stress Reliever (#4058)
For those nail-biter games, fans will appreciate having this foam football to squeeze. It’s a fun and functional item at just $7.99 each.
8. Bevy Beverage Bucket (#3898)
Keep drinks ice-cold in this 5-liter galvanized iron bucket. With built-in bottle openers on the sides, it’s as functional as it is stylish. At $9.99, it’s a tailgate essential.
9. BrüMate Hopsulator Trio (#50197)
This versatile 3-in-1 drink holder fits both 12oz and 16oz cans and can even convert into a pint glass. At $29.99, it’s a premium item that serious tailgaters will appreciate.
10. Kool Pak® Stainless Steel Tumbler (#54035)
For fans who prefer their drinks in a tumbler, this 40oz insulated version is perfect. It keeps drinks cold for up to 24 hours, making it ideal for all-day tailgating. At $18.95, it’s a great mid-range option.
11. Full Color Big Game Stadium Cup (#55902)
No tailgate is complete without the classic stadium cup. This 12oz version is made with up to 25% post-industrial material, making it an eco-friendly choice. At just $0.69 each, it’s perfect for large events or giveaways.
Winning Strategy for Promotions
When presenting these items to your clients, remember to emphasize the versatility and practicality of each product. Many of these items can be used beyond tailgating, making them excellent choices for long-lasting brand exposure.
Consider suggesting package deals that combine several items for a complete tailgate kit. For example, pairing the portable grill/cooler with the stadium cups and rally towels could make for an attractive and budget-friendly promotional package.
Don’t forget to highlight the customization options available. Whether it’s a full-color imprint on the stadium cups or an embroidered logo on the Flexfit caps, these items offer great opportunities for brand visibility.
Ready to kickoff your tailgate promotions?
For a detailed look at all these fantastic tailgate products and more, check out our downloadable Tailgate Essential flyer. It’s packed with product images, specifications, and pricing information to help you present these winning options to your clients.