Promotional products are a great way to promote any business. However, many business owners or marketing teams don’t want to spend money on products that people won’t actually use.

We’ve likely all been the recipient of a promotional item that we never used or threw away soon after getting it. You want to recommend products to your client that their customers/potential customers will keep and use. Check out a few of the promotional products that people actually want and use below!

Apparel (T-Shirts, Jackets, Hats, Etc.)

Apparel items are likely to be kept and worn for years. Whether it’s a free t-shirt handed out at an event or customized outerwear for the employee of the month, apparel is one of the most retained swag items in the industry. Even if the recipient doesn’t wear the item regularly, they are likely to wear it several times.

This item category is beneficial for both the company and the recipient. The message on the apparel item will be shared with the wearer as well as anyone who sees them, making the cost per impression very low. Additionally, the wearer receives a high-quality apparel item for free!

Tote Bags

Tote bags are a popular, eco-friendly option for many businesses. As environmentally conscious products become the norm, the demand for tote bags has risen drastically. Whether they are small enough to be used as grocery bags or large enough to travel with, a high-quality tote bag will be kept around for years.

Office Supplies

Notebooks, pens, planners, and more are still relevant in today’s technology-centered workplace. In fact, if you look around right now, there is probably a promo pen close to you. Office supplies are used every day, giving the recipient repeated exposure to your message. Bonus points if the products you choose are unique and memorable, such as leather-bound planners or engraved fountain pens.

Learn More from Kaeser & Blair

While the promotional products you recommend will vary form client to client, keep the above categories in mind. They are versatile, popular, and can provide unlimited impressions for your client.

If you’re interested in learning more about the promotional products industry, make sure to keep up with our blog! We look forward to helping you become the best promotional products dealer you can be.