YouTube is a free video sharing platform where users can watch, like, share, comment, and upload their own videos. Not only can users search for videos, but they can create their own channels and subscribe to other YouTube channels.
Many vendors of promotional products are creating interesting, short videos showcasing their products. There are also a wide variety of videos that walk you through different sales tactics and other aspects of the industry. Now is the time to begin using YouTube to assist you as a Kaeser & Blair Business Owner.
Business Owners should be taking advantage of this entertaining selling tool for years. Since YouTube is a powerful, free tool, many promotional products professionals use it to generate more content to position themselves as industry leaders.
If you’re interested in starting a YouTube channel to help boost your promotional products business, but are worried you don’t have the right equipment, don’t worry! Modern smartphones have high-quality cameras built into them, so your video won’t look grainy or blurry. All you have to worry about is the sound quality and lighting. We recommend standing in front of a window (with the window in front of you) or any other horizontal light source. If you find your voice echoes in the room you’re recording in, bring in some blankets or a rug to help “soak up” some sound. Remember to be excited when talking about promotional products – no one wants to watch a video of someone who doesn’t seem passionate about what they do.
In addition to positioning yourself as an industry leader, you can also share relevant videos with your audience on other social media platforms. For example, let’s say you published a post on Facebook discussing how utilizing custom promotional items can help increase a business’ brand awareness within the community. A few days later, you come across a YouTube video made by someone you respect in the industry saying the same thing! You can share that video to your Facebook page and back up the claim you made. Sharing videos to your current social media platforms – whether they be your videos or others’ – will add additional, rich content to your weekly posts.
Some YouTube channels we recommend checking out include:
- Origaudio, an EQP supplier with Kaeser & Blair. They have a plethora of great videos that will help inform your clients about the promotional products industry.
- Starline has a channel on YouTube called “StarlineTalks” where you will discover informational promotional products content to share. We love a video where they display how uni Super Ink by uni-ball has the best quality compared to their competitors.
- Sweda USA makes great promotional videos breaking down various promotional products in an engaging and informative way.
- Gill-line manufactures printed products and produces great videos explaining their wide variety of options. They consistently post videos and even have a few recurring series-style videos.
YouTube definitely isn’t for everyone, but even if you don’t want to get in front of the camera yourself, you can still benefit from sharing relevant and informative videos on your social media platforms of choice. To learn more about social media marketing tips, check out our other social media blogs.