Sales and Marketing Tips
Whether you’ve just started your sales career or have been at it for years, learning ways to be successful at it are always helpful. When done correctly, sales and marketing can make all the difference for your business. Not a salesperson at heart? Fear not! You can teach yourself what to do and best practices to follow. Learn how to make the most of your sales career with these sales and marketing tips.
Tips for Improving Your Sales and Marketing
Sell the benefit, not features.
Don’t zoom right into why your products or services are better than the competition. Instead, focus your sales message on how they can make your customer’s life better. Leave comparison (why your prices and/or quality is better) to the marketing side of things. Successful selling is about taking a client-first approach. During sales meetings, the features can be highlighted but the benefits should shine.
Be a good listener.
You may be an expert on your product or service, but your customers are experts in their own businesses. They know their customers best. While you may have an idea of what products would be ideal, take some time to really listen. Try to think like their target audience and do a little research. Come up with product recommendations based on your findings.
Think outside the box.
The internet is an unlimited resource for marketing your business. There’s social media and websites, of course. But explore other opportunities such as influencers, guest blogging or podcasting, online video marketing, crowdsourcing, thought leadership, loyalty programs, brand partnerships, and much more!
Sales and Marketing Tips Articles
Overcoming Objections in Sales
3 Ways to Overcome Objections in Sales If you’re in the promotional products industry, chances are you know how competitive it can be and understand that objections are part of the gig. In order to be successful, it’s essential to understand these potential roadblocks and learn how to navigate them.
Sales Prospecting Mistakes
10 Sales Prospecting Mistakes to Avoid As a small business owner, you know that prospecting for new clients is essential to your success. But making a few common mistakes can keep you from reaching your targets and selling your promotional products. In this blog post, we’ll look at 10 of
How to Write an Elevator Pitch
How to Write an Effective Elevator Pitch for Your Promotional Products Business An elevator pitch is a short, persuasive speech that you can use to promote your business. The name “elevator pitch” comes from the idea that you should be able to deliver your pitch in the time it takes
How to Self-promote Your Business
Creative Ways to Self-promote Your Own Business with Promotional Products Selling promotional products is a competitive career, but taking thoughtful, creative, and proactive steps to stand out is definitely worth the work. Take the time to understand the industry, keep up with the trends, know your clients well, be aware
How to Write a Sales Plan
How to Write a Sales Plan for Your Promotional Products Business If you’re in the promotional products business, then you know that having a sales plan is essential to your success. After all, without a sales plan, how would you know what products to sell or what markets to target?
B2B Email Marketing
How to Start a B2B Email Marketing Campaign If you’re like most Business Owners, you’re always on the lookout for new and innovative ways to promote your products to clients. One great way to do this is through B2B email marketing. By sending targeted emails to other businesses, you can
Social Media Marketing Articles
How to Build Your Online Presence
How to Build Your Online Presence in 6 Steps Developing your online presence takes time and effort, but those who persevere and approach it with patience are rewarded with results. Use these ideas to learn how to build your online presence. Start communicating and connecting with your clients and potential
Social Media Mistakes to Avoid as a Business Owner
So, you want to be active on social media and engage with current and potential clients? Great! Social media is a great place to establish yourself as an industry expert and gain a leg up on the competition. However, there are a few mistakes that business owners often make that
Using YouTube in Promotional Products Marketing
YouTube is a free video sharing platform where users can watch, like, share, comment, and upload their own videos. Not only can users search for videos, but they can create their own channels and subscribe to other YouTube channels. Many vendors of promotional products are creating interesting, short videos showcasing
Selling Promotional Products Articles
How to Self-promote Your Business
Creative Ways to Self-promote Your Own Business with Promotional Products Selling promotional products is a competitive career, but taking thoughtful, creative, and proactive steps to stand out is definitely worth the work. Take the time to understand the industry, keep up with the trends, know your clients well, be aware
How to Sell Promotional Products During a Tough Economy
How to Sell Promotional Products During a Tough Economy (4 Tips) During an economic slump, many challenges affect the sales industry, especially those who sell promotional products. What’s the secret to remaining successful? Two abilities: resiliency and adaptation. When times get tough, it’s easy to blame the bad economy for
How to Use Promotional Products Effectively
How to Use Promotional Products Effectively (9 Tips to Share with Clients) Your clients know they need promotional products as part of their business. But do they know how to best use them? Here are nine tips to share with your clients for how to use promotional products effectively. 1.