Sales and Marketing Tips

Sales and Marketing Tips

Whether you’ve just started your sales career or have been at it for years, learning ways to be successful at it are always helpful. When done correctly, sales and marketing can make all the difference for your business. Not a salesperson at heart? Fear not! You can teach yourself what to do and best practices to follow. Learn how to make the most of your sales career with these sales and marketing tips.

Tips for Improving Your Sales and Marketing

Sell the benefit, not features.

Don’t zoom right into why your products or services are better than the competition. Instead, focus your sales message on how they can make your customer’s life better. Leave comparison (why your prices and/or quality is better) to the marketing side of things. Successful selling is about taking a client-first approach. During sales meetings, the features can be highlighted but the benefits should shine.

Be a good listener.

You may be an expert on your product or service, but your customers are experts in their own businesses. They know their customers best. While you may have an idea of what products would be ideal, take some time to really listen. Try to think like their target audience and do a little research. Come up with product recommendations based on your findings.

Think outside the box.

The internet is an unlimited resource for marketing your business. There’s social media and websites, of course. But explore other opportunities such as influencers, guest blogging or podcasting, online video marketing, crowdsourcing, thought leadership, loyalty programs, brand partnerships, and much more!

Sales and Marketing Tips Articles

How to Sell Promotional Products During a Tough Economy

How to Sell Promotional Products During a Tough Economy (4 Tips) During an economic slump, many challenges affect the sales industry, especially those who sell promotional products. What’s the secret to remaining successful? Two abilities: resiliency and adaptation. When times get tough, it’s easy to blame the bad economy for

How to Fail at Sales

How to Fail at Sales: 4 Traits to Kill Your Career People who choose sales as a career share many similar personality traits and characteristics. Anyone who is outgoing and doesn’t want to follow a traditional 9–5 routine is usually drawn to sales. Their desire for the no-limit income potential

How to Ask for Referrals in Sales

How to Ask for Referrals in Sales: 5 Expert Tips You’ve built up a great client base, but now you’re ready to grow your business even more. What’s the next step? It’s time to ask for referrals! Referrals are the names of prospects that have been provided to you by

How to Build Your Online Presence

How to Build Your Online Presence Developing your online presence takes time and effort, but those who persevere and approach it with patience are rewarded with results. Use these ideas to learn how to build your online presence. Start communicating and connecting with your clients and potential customers where they

Networking Tips

7 Networking Tips You Need to Grow Your Business Leverage business and personal connections to build your business by networking. Successful networkers make it a habit to attend events in the community. Their goals are twofold: to meet new people and nurture their existing relationships. Here are seven networking tips we

How to Use Promotional Products Effectively

How to Use Promotional Products Effectively (9 Tips to Share with Clients) Your clients know they need promotional products as part of their business. But do they know how to best use them? Here are nine tips to share with your clients for how to use promotional products effectively. 1.

Social Media Marketing Articles

How to Build Your Online Presence

How to Build Your Online Presence Developing your online presence takes time and effort, but those who persevere and approach it with patience are rewarded with results. Use these ideas to learn how to build your online presence. Start communicating and connecting with your clients and potential customers where they

Social Media Mistakes to Avoid as a Business Owner

So, you want to be active on social media and engage with current and potential clients? Great! Social media is a great place to establish yourself as an industry expert and gain a leg up on the competition. However, there are a few mistakes that business owners often make that

Using YouTube in Promotional Products Marketing

YouTube is a free video sharing platform where users can watch, like, share, comment, and upload their own videos. Not only can users search for videos, but they can create their own channels and subscribe to other YouTube channels. Many vendors of promotional products are creating interesting, short videos showcasing

Instagram Marketing Tips

With over 800 million monthly users, Instagram is a social media platform that puts all of the focus on high-quality photos and short videos. Out of all popular social media platforms for business owners (like Facebook and LinkedIn), Instagram is the best platform to put your products front and center.

LinkedIn: Become a Power User

As an authorized dealer for Kaeser & Blair, it’s important to be up-to-date on trends if you want to build a successful career. One way to set yourself above from other promotional products distributors is to take the time to become a power user on LinkedIn. Be the dealer who

How to Promote Your Business on Facebook

How to Promote Your Business on Facebook (5 Tips) Ready to promote your business on Facebook? Great idea! Facebook is a hub of information and interaction. You can do a lot with Facebook: create engaging posts with high-quality photos or video, answer questions from prospective clients, and interact with your customers

Using Social Media to Promote Your Business

Using social media effectively to promote your business is crucial for success. Social media allows you to post your latest product options, interact with current and prospective clients, and position yourself as an industry leader. Building up your following may take time, but it is worth the effort to develop

Selling Promotional Products Articles

How to Sell Promotional Products During a Tough Economy

How to Sell Promotional Products During a Tough Economy (4 Tips) During an economic slump, many challenges affect the sales industry, especially those who sell promotional products. What’s the secret to remaining successful? Two abilities: resiliency and adaptation. When times get tough, it’s easy to blame the bad economy for

How to Use Promotional Products Effectively

How to Use Promotional Products Effectively (9 Tips to Share with Clients) Your clients know they need promotional products as part of their business. But do they know how to best use them? Here are nine tips to share with your clients for how to use promotional products effectively. 1.

What Were the Most Popular Promotional Items of 2021?

With another year under our belts, the experts at Kaeser & Blair took a look at some of the most popular promo items of 2021. Check out our top list of promotional products from the last year below. Did you sell any of these this year? Branded Masks Considering the

Top Unexpected 3 Reasons to Sell Promotional Products

You may have been told that selling promotional products can be a profitable and rewarding career. After all, all businesses need promotional products, so why not sell them? However, you might need a little more convincing before you dive into this new and exciting business venture. Here are the top

What Promotional Products Do People Actually Want?

Promotional products are a great way to promote any business. However, many business owners or marketing teams don’t want to spend money on products that people won’t actually use. We’ve likely all been the recipient of a promotional item that we never used or threw away soon after getting it.

Merch vs. Swag: Is There a Difference?

If you’re just starting out in the promotional products business, you may have heard the words “swag” and “merch” used when talking about products and items. Some people use them interchangeably, while others use them to mean different types of products. What do they mean, and what types of clients

How to Handle a Difficult Promotional Products Client

We’ve all been there – an order gets delayed, miscommunication occurs, or items get damaged in transit. Keeping your clients happy isn’t always easy, especially when something goes wrong. Offering great customer service is essential for all businesses, but as a business owner yourself, it is even more important to

The Best-Selling Promotional Items for New Businesses

You’re working with a brand-new business that is opening their doors soon, and they have come to you to help with a promotional campaign to get the word out. They want to know which products will be most beneficial in promoting their opening. While some of the products you recommend

What Does a Promotional Products Distributor Do?

What Does a Promotional Products Distributor Do? If you’re interested in selling promotional products, but don’t know exactly where to start, you are not alone. Many people who are new to the complex world of promotional products can find getting started to be a daunting task. So, if you find

How Promotional Products Help Your Business

Have you ever had someone ask you how promotional products could help their business? If you work in the promotional products industry, you might think the answer is obvious. However, the person you’re pitching may be hesitant to spend money on something they aren’t sure will help their business.  If

MLM vs. Pyramid Scheme

MLM vs. Pyramid Scheme—What’s the Difference? If you’ve ever considered going into direct sales, you may have been told to stay away because you shouldn’t get involved with multi-level marketing (MLM) and pyramid schemes. However, what many don’t realize is that direct sales, MLMs, and pyramid schemes are not all

Planning Promotional Campaigns

Mardi Gras, March Madness, St. Patrick’s Day, Mother’s/Father’s Day. No matter where you reside, there are yearly events that create opportunities to assist with promotional campaigns. Set aside time on a regular basis to plan ahead and start conversations with decision makers who can benefit from your ideas and suggestions

What are the Best Selling Promotional Items in 2021?

The best selling promotional products have changed dramatically throughout the years. In 2020 and 2021 alone, we have seen the rise of personal protective equipment and work from home items. Learn about the best selling promotional items for 2021 below! The best selling promotional products Face Masks According to a

Old Jokes Get Less Humorous the Closer they Get to Reality!

It is time to help your clients focus on the value of YOU! There once was terrible river flooding and people went door to door warning of the coming flood. But Seth said “I’m a religious man and God will take care of me”. A short time later as the

Holding On To Your Most Valuable Asset

“If people like you, they will listen to you, but if they trust you, they will do business with you.” Zig Ziglar Good salespeople generally are high on the likeability scale. They engage their customers and prospects in light conversation, stay on subjects they know are safe and of mutual

The Excuses for Sales Decline are Everywhere!

“Flaming enthusiasm, backed up by horse sense and persistence, is the quality that most frequently makes for success.” – Dale Carnegie If Dale Carnegie was correct, it is persistence that has been crippled by the COVID-19 pandemic. That in turn has dumped cold water on enthusiasm and left your great

Kaeser University: A Business Owner’s Guide to Promo Products

Hear from a Kaeser University user on why he uses KU and how it has helped his business. When it comes to selling promotional products, it can be an overwhelming process to think about. From first-hand experience, Kaeser & Blair University is here to make things much easier for all

Put these sales and marketing tips to work today